I’m back from Charleston and The Blog Societies Conference and here are my two main thoughts: “oh my gosh, I have so many things I want to do for my blog now!” and “oh my gosh, I”m so tired.”
Seriously though, this conference was amazing. I learned so much from the speakers and the other attendees about blogging and the business behind it. They shared so much with us, and I want to share everything with you, but I’m still kind of processing, to be honest. I thought for the time being though that it would be fun to share my top 10 takeaways from the conference!
Dress: Same, Similar / Shoes: Same, Similar / Purse: SameThe Top 10 Tips I Learned at The Blog Societies Conference
Content
1. Your past content can be just as useful and helpful as current content. – White Oak Creative
2. Always link back to old posts! A great way to do this is through a “popular posts” widget on your sidebar. – RewardStyle
3. Clean up your content before you work on your blog design – White Oak Creative
4. Thin content will rank lower on Google. This could mean a lot of affiliate links, low word count, and a lot of pictures. Make sure to include a paragraph or two in your post. – RewardStyle
Getting Press
5. People who get press understand editorial calendars! For blogs, they’re planning a week ahead, regional magazines plan 3 months out, and national magazines plan 6 months in advance! So make sure that whatever you’re pitching to them relates to the content that they’ll be working on. – Amy Flurry
6. Know the publication you’re reaching out to! It’s pretty obvious if you’ve never read it before. – Amy Flurry
Social
7. When you’re on instagram, geo-tag or mention someone in the caption! Posts that are geo-tagged receive 76% more engagement and content with mentions in the caption receive 56% more engagement. – RewardStyle
8. Be deliberate with your hashtags and make sure to post add them quickly. This can help your content get the to the top of your followers instagram feeds (and that hashtag’s). – RewardStyle
Play it Smart
9. Always have a contract when you’re doing a collaboration and make sure that you read the contract. – Cathy and Jessica
10. Own the rights to your photography! If you’re working with a company, be aware of if they’re telling you that they’ll have exclusive rights to your photos (and try to avoid that). – Cathy and Jessica
Bonus Advice!
Its okay to break down all of your costs for brands to help explain why you charge for collaborations.
Photography by Heather
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