Note: This post was done in collaboration with PopSugar, Inc. As always, all opinions are my own. Thank you for supporting the brands that support Something Good.
In an earlier Friday Night Links post, I mentioned that I was teaming up with a number of different organizations to share with you different ways that you can help promote Breast Cancer Awareness Month. Well today, I’m excited to show you one of the ways that I’m helping to promote it.
This year, to help bring awareness to Breast Cancer Awareness month, I’m teaming up with Shopstyle Collective and the CFDA Foundation to help promote Fashion Targets Breast Cancer.
Fashion Targets Breast Cancer was created originally by Ralph Lauren and presented in spring of 1994 during New York Fashion Week.It quickly was formally launched in September 1994 by then First lady Hillary Rodham Clinton. During just it’s initial campaign, they raised “$2 million to benefit the Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University medical center. This center was chosen as beneficiary at Ralph Lauren’s request, in memory of his friend Nina Hyde, the former fashion editor of the Washington Post, who died of breast cancer in 1990.”
What’s my part in this? Well, I’m joining the ShopStyle Collective x CFDA campaign and agreeing to donate 10% of my ShopStyle blog revenue from the week of October 17th (today) to October 23rd to Fashion Targets Breast Cancer!
Even better? POPSUGAR Inc. (the owner of Shopstyle) will be separately making a $5,000 donation and that it will additionally match all participating ShopStyle Collective bloggers donations $1 for $1, in excess of $5,000, up to a maximum of $5,000, for a total POPSUGAR Inc. maximum donation of $10,000.
As you know, I love promoting brands that help to give back to others in need through their products or their revenues. I believe that it shows that the company is interested in something bigger than itself and wants to help others in need. I think that it’s also an easy way to help bring important causes to light and introduce them to those who may have never heard of them otherwise.
While this isn’t the only collaboration that I’m going to share this month, it’s a pretty big one. We’re talking 500+ designers who believe in this organization and stand behind the cause.
Visit the products of any of the designers below. You don’t have to buy (though I won’t stop you if you do), just clicking can show your support! At the end of the month, I’ll make sure to come back and let you know how much was donated!
Please note sales in the following states are excluded: Arkansas, Alabama, Delaware, Hawaii, Idaho, Illinois, Indiana, Iowa, Louisiana, Massachusetts, Mississippi, Montana, Nebraska, Nevada, New Mexico, North Dakota, Ohio, Oregon, South Carolina, South Dakota, Texas, Vermont, Wyoming.
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